Korean Social House
Korean Social House
Industry
Food & People
Provided
Brand Strategy
Brand Ism
Brand Naming
Brand Narrative
Logo Design
Brand Visual System
Signage Design
Print Design
South Korea in
Eastern Bucharest
K-SOHO is the first Korean Social House in Romania and Europe, a concept that goes beyond the classic restaurant and becomes a Korean cultural destination.
Brand Naming
Familiar for People
Distinctive from Competitors
Backed by Korean Culture
Easy to be Shared
The name was born from something simple. Listening. Connecting the social activities with an actual house as the location. In a market full of Korean named restaurant, be K-SOHO.
SOHO is a widely recognized concept across Europe, representing spaces where social life happens. By placing K in front, the Korean identity is brought directly into the name.
The result is a brand name as easy to remember as it is to write, a fundamental principle of strong naming strategy. K-SOHO stands apart from existing and future competitors while remaining instantly accessible to any audience.
Brand Logo
The Best Korean Spot in Bucharest
A stylized K that evokes fun, paired with a purple dot, communicates the narrative of K-SOHO, the best Korean spot in Bucharest. The logo is type based, built on the brands primary typeface for visual consistency.
The logo system includes a signature variation, designed for interior applications, bringing a layer of cultural warmth and fun into ksoho.
Visual System
Informative, Fun and Distinct
The design system was built to create recognition without relying on the logo. Color, typography, and pattern work together as a unified language, one that identifies ksoho instantly across every touchpoint.
The typographic system is led by Aquavit, a typeface that carries a Korean feeling while supporting the Romanian language.
Hangul Jaemin role into the visual system is to deepen the cultural layer of the brand. The entire system is designed to be multilingual, built for a brand that bridges two cultures by design.
Results
Authenticity and Strategic Partnerships
Ksoho established a clear and distinctive identity in Bucharest's Korean restaurant market.
The brand presence already opened the door to strategic partnerships, including a collaboration with Nibiru for Kpop Days.
The identity shaped the physical space into an environment guests actually want to return to, where every visual detail reinforces the authenticity of the Korean experience.