CityXperience
CityXperience
Industry
Community & Digital
Provided
Brand Logo System
Brand Visual System
Presentation Design
The Urban
Super App
Challenge
OradeaXperience connects the local community, tourists, and businesses with the city itself. Through the platform, the chance of missing anything happening in Oradea becomes zero. Users receive bonuses, discounts and rewards for being active on the platform, creating a loyalty strategy that generates value for everyone involved: users, businesses and the platform.
The rapid growth and market validation of OradeaXperience led to its expansion into Cluj-Napoca and beyond, meaning the Xperience brand had to grow beyond a single city. This called for a scalable design system capable of supporting multiple cities under one cohesive brand identity.
Brand Logo
The X
Our job was to find a new X with more personality, one that could integrate seamlessly into a multi-city logo system while maintaining consistency and recognition across every Xperience brand.
Logo System
For CityXperience's expansion, every city needed its own logo while remaining unmistakably part of the same brand family. We built a scalable logo system that allows each city's Xperience brand to feel local and distinct, yet instantly recognizable as part of the larger CityXperience ecosystem.
Visual System
Obviously… Obviously
The typographic solution is Obviously, a typeface with 96 variations that gives us creative freedom across all materials. Obviously plays an important role in creating logos for giveaways, special events and contests, bringing energy and flexibility to every touchpoint
Each color is selected based on the existing city’s brand, creating an intuitive and meaningful connection between the Xperience brand and the city it represents.
We brought a personal touch to the visual system through simplified city outline frames, giving each city its own visual identity while keeping the system cohesive and instantly recognizable.
Photography across the CityXperience visual system has a colored glow effect on the edges of each image, tinted in the city's assigned color. This subtle yet distinctive effect creates an instantly recognizable aesthetic that feels both modern and local.
Results
A unified visual language that enables both internal and external material creation across every city CityXperience enters, without losing consistency or recognition along the way.